BLUEREZZ PRIVACY POLICY

GENERAL INFORMATION

This Privacy Policy applies to the Services to which it is linked. If a particular Service has its own privacy policy, then that policy – not this Privacy Policy – applies. This Privacy Policy does not apply to information that is collected by any third-party websites or services that you may access through the Services.

INFORMATION WE COLLECT

There are several ways we may obtain information about you, including through (A) information you provide to us directly; (B) information that we automatically collect; and (C) information we receive from third parties. Some of the information directly or indirectly identifies you as an individual. When information identifies or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household, we refer to it as "Personal Information." This Personal Information includes the following categories:

• Identifiers/Contact Information: These include your name, postal and email address, phone number, and unique identifiers that may identify your device or browser but not you by name.
• Geolocation Data: Data about the location of the device you use to access the Services as more fully described below.
• Commercial Information: Your purchase and usage history (such as beverage variety, flavor preferences), goods and service preferences, and payment information.
• Internet/Electronic Activity: IP address, web/app browsing and search history related to our Services, and information regarding your interaction(s) with the Services or BlueRezz advertising.
• Visual Information: This includes photos you share from your devices.
• Profile Inferences: The inferences that we draw from your Personal Information and online activity to create a personalized profile so we can better identify goods and services that may be of interest.

We also work with various types of data that are de-identified or aggregated, and not reasonably capable of being associated with, or of reasonably being linked, directly or indirectly, with you or your household. This data is not Personal Information.

Personal Information You Provide

We collect Personal Information from you for a variety of business and commercial purposes, as follows:

• Account Information: When you create a BlueRezz account or use our Services, we collect Personal Information to identify you and process your purchases, enable you to customize the Services to your liking (e.g., identify your beverage preferences), and link your product preferences to your account.
• Purchase Information: We collect Personal Information to process your purchases from us, and to provide you with the goods or services you ordered.
• Customer Support: We collect your feedback and questions that you provide to us for customer support, including voice recordings of your calls with our customer support team.
• Consent-Based Collection: We may ask you for your consent to collect Personal Information in a particular interaction with you as described to you in those circumstances.

Personal Information Collected Automatically

Whenever you visit or interact with the Services, BlueRezz, as well as third-party advertisers and/or service providers, may use a variety of technologies to collect Personal Information, such as:

• Service Usage Information: We collect Personal Information about your activity on the Services, such as login date and time, features you use, and website, mobile app, and product interactivity.
• Device Information: We collect Personal Information from and about the electronic devices that you use to access the Services, including IP address, device ID and type, device and app settings and characteristics, browser type and language, operating system, time zones, software version, and domain name.
• Location Information: We may collect data about the location of the device you use to access the Services using IP address, GPS, cellular towers and information from your mobile service provider, and Wi-Fi access points.
• Third Party Analytics: BlueRezz also may use third parties' analytics and tracking tools, such as Google Analytics, to help us track, segment, and analyze usage of BlueRezz Services, and to help us serve more targeted advertising to you on the Services and across the Internet.

HOW WE USE YOUR PERSONAL INFORMATION

We use your Personal Information for various business purposes, including:

• To provide, maintain, and improve our Services
• To process transactions and send related information
• To send technical notices, updates, security alerts, and support messages
• To respond to your comments, questions, and requests
• To communicate with you about products, services, offers, and events
• To monitor and analyze trends, usage, and activities in connection with our Services
• To personalize and improve the Services and provide advertisements, content, or features that match user profiles or interests

HOW WE SHARE YOUR PERSONAL INFORMATION

We may share your Personal Information in the following circumstances:

• Service Providers: We may share your Personal Information with third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service.
• Business Transfers: We may share or transfer your Personal Information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Legal Requirements: We may disclose your Personal Information if required to do so by law or in response to valid requests by public authorities.
• Consent: We may share your Personal Information with your consent or at your direction.

YOUR RIGHTS AND CHOICES

You have certain rights regarding your Personal Information, including:

• Access: You may request access to the Personal Information we hold about you.
• Correction: You may request that we correct any inaccurate Personal Information about you.
• Deletion: You may request that we delete your Personal Information, subject to certain exceptions.
• Opt-out: You may opt out of receiving marketing communications from us at any time.
• Data Portability: You may request a copy of your Personal Information in a structured, machine-readable format.

DATA SECURITY

BlueRezz takes precautions intended to help protect Personal Information that we collect and store. We use appropriate technical and organizational measures to protect your Personal Information against unauthorized access, alteration, disclosure, or destruction. However, no system or electronic data transmission is completely secure. Any transmission is at your own risk and we expect that you will use appropriate security measures to protect your information.

DATA RETENTION

We will retain your Personal Information consistent with applicable law and our retention policies. What this means in practice will vary between different types of information, and when we consider our approach, we take into account satisfying any legal, accounting, or reporting requirements. We also may aggregate or de-identify the information so that it no longer identifies you, in which case we may use this information indefinitely without further notice to you.

CHILDREN'S PRIVACY

BlueRezz is committed to protecting the privacy of children. We do not direct the Services to, nor do we knowingly collect any personal information from children under the age of 13. If a minor has provided us with personal information, his or her parent or guardian may contact us using the contact information below to request deletion of such information.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. If we make material changes to this Privacy Policy, we will notify you by email or by posting a notice on our website prior to the effective date of the changes. Your continued use of the Services after such changes constitutes your acceptance of the new Privacy Policy.

CONTACT US

If you have any questions, comments, or concerns regarding this Privacy Policy or the Services, please contact us at: